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Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Alexander Osterwalder, Yves Pigneur
The Entrepreneur's Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany
Brant Cooper, Patrick Vlaskovits
Seizing the White Space: Business Model Innovation for Growth and Renewal
Mark W. Johnson
Positioning: The Battle for Your Mind
Al Ries, Jack Trout
The Four Steps to the Epiphany
Steven Gary Blank
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